Nonfiction. Latin American Studies. Political Science. The first "postmodern revolution" presented itself to the world through a complex and evolving web of propaganda, using a wide range of media: the colorful communiques of Marcos; the ski masks, uniforms, toy dolls, and other accoutrements of the insurgent or sympathizer; and murals, songs, and other popular cultural forms. Employing persuasive publicity, myths, and symbols, the Zapatistas both communicated their message and developed a clear aesthetic that could contain many messages at once and self-replicate on a global scale. Jeff Conant offers an engaging and innovative tool for organizers and educators to understand how the Zapatistas' strategy works, and to continue developing and refining their effective messages of participatory, bottom-up revolution.

Author City: BERKELEY, CA USA

Jeff Conant is a writer and activist in the San Francisco Bay Area and the author of A POETICS OF RESISTANCE: THE REVOLUTIONARY PUBLIC RELATIONS OF THE ZAPATISTA INSURGENCY (AK Press, 2010), A Community Guide to Environmental Health (Hesperian Foundation, 2008), and THE EVACUATED FOREST PAPERS (Buck Downs Books, 1998).