Literary Nonfiction. Art. Graphic Design. Adam Rozum is one of the finest graphic designers in the nation, and this book in an important contribution to the field of logo design. Rozum's ability to interweave the essentials of design theory with practical advice about how to work with clients to achieve optimal results will benefit teachers and students of graphic design, fledgling designers, and organizations in need of an effective graphic identity to successfully communicate their mission to the public. Steve Masiclat, Director of the graduate program in New Media Development at Syracuse University's Newhouse School of Public Communications, calls the book a "real achievement" that combines serious advice with a sense of joy in the act of creation that results in "visual magic."
Adam Rozum is the principal of Adam Rozum Design. He was trained in art restoration and design in his native Poland. He served as Senior Art Director at CL&B Advertising in Syracuse, New York, before opening his own graphic design firm in 1996, and now maintains offioces in Syracuse and Quintana Roo, Mexico. Adam has done logo and graphic design for many corporations, nonprofit agencies and academic institutions, and has recently established a reputation as an award- winning book designer. Author City: SYRACUSE, NY USA